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We
offer a variety of innovative sales and marketing services for the
small and medium hotels, home-stays, private resorts etc.,
By
signing to a minimum one-year retainer contract, we ensure
dedicated service and commitment. Our
wealth of resources and capabilities may be customized beyond
the primary service categories outlined below. We can also work out
an exclusive tailored program that ideally fits your timeline and
specific sales and marketing goals.
Residential
resorts and fractional properties require
a sales and marketing team that understands how the resort real
estate and hospitality elements function together. Identifying and
marketing a lifestyle to the right audience and working in concert
with the real estate team to ensure consistency is the foundation of
our approach to the luxury fractional resort industry.
Sales Training. Savvy sales
training is an asset for all key hospitality professionals with
significant contact with the customer or extended sales force. We
can provide your staff with intensive, practical one-on-one
hospitality sales training, as well as during actual on-site sales
calls. Our training includes three months of follow-up exchanges to
ensure that sales techniques are fully understood and utilized.
Group
Sales. For smaller
high-caliber hotels, resorts, lodges and spas, we can serve as your
ongoing off-site group sales contact, preparing sales proposals,
handling contracts, taking care of food and beverage sales, and
conducting successful negotiations
Sales
Representation. We offers
turn-key field sales and trade show representation in markets from
coast to coast generating business through personalized contact and
representation. To insure that your hotel product is not competing
for attention, we will just represent a single property on any sales
call. And we will work with you to create an efficient,
results-oriented travel plan based solely on your specific market
and revenue needs.
Marketing
& Public Relations Planning.
Translating goals into activities that make them attainable is
critical. We strategize
and implement a detailed marketing and public relations plans that
include media relations and press topics, events and sponsorships,
strategic alliances, online marketing efforts, and print collateral.
Our marketing plans also capitalize on partnerships with hospitality
organizations such as Leading Hotels of the World, Virtuoso, state
tourism boards, and convention & visitors bureaus to lend
credibility and maximize funds.
Often
properties are working with a variety of specialized firms, which
can affect the continuity of a marketing program. In order to make
these relationships more efficient and effective, we streamline
objectives and serve as a property liaison to ensure they are
reached and exceeded.
Online
Marketing Strategies. Is
your website luxurious? With online bookings continually on the
rise, a resort's website is one of the most powerful marketing tools
available; it must convey your resort experience to the user. We
offer relationships with web industry partners, make recommendations
regarding design and functionality, and provide complete copywriting
services. Need to make an existing site more effective? We partner
with experts in the industry to evaluate and improve online
marketing with initiatives such as e-blasts and e-newsletters,
search engine optimization, and content syndication, all of which
drive traffic to your website.
Print
Marketing Strategies. We
know your guests and provide print strategies and materials that
will reach them. Our services include specific project
recommendations, design, and copywriting services. Our offerings
include:-
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Mailings
to first time guests promoting special offers and packages
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Elegant
print newsletters or magazines targeted at both guests and media
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Sell
sheets for sales teams
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Press
release writing and distribution (through a PR partner) to
appropriate media outlets
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Creative
Direct Mail pieces to targeted lists
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Brochures
(rates & packages, conference services, weddings, etc.)
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