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   Hotel Sales & Marketing 

 

We offer a variety of innovative sales and marketing services for the small and medium hotels, home-stays, private resorts etc.,

By signing to a minimum one-year retainer contract, we  ensure dedicated service and commitment. Our  wealth of resources and capabilities may be customized beyond the primary service categories outlined below. We can also work out an exclusive tailored program that ideally fits your timeline and specific sales and marketing goals.

Residential resorts and fractional properties require a sales and marketing team that understands how the resort real estate and hospitality elements function together. Identifying and marketing a lifestyle to the right audience and working in concert with the real estate team to ensure consistency is the foundation of our approach to the luxury fractional resort industry.

Sales Training. Savvy sales training is an asset for all key hospitality professionals with significant contact with the customer or extended sales force. We can provide your staff with intensive, practical one-on-one hospitality sales training, as well as during actual on-site sales calls. Our training includes three months of follow-up exchanges to ensure that sales techniques are fully understood and utilized.

Group Sales. For smaller high-caliber hotels, resorts, lodges and spas, we can serve as your ongoing off-site group sales contact, preparing sales proposals, handling contracts, taking care of food and beverage sales, and conducting successful negotiations

Sales Representation. We offers turn-key field sales and trade show representation in markets from coast to coast generating business through personalized contact and representation. To insure that your hotel product is not competing for attention, we will just represent a single property on any sales call. And we will work with you to create an efficient, results-oriented travel plan based solely on your specific market and revenue needs.

Marketing & Public Relations Planning. Translating goals into activities that make them attainable is critical. We  strategize and implement a detailed marketing and public relations plans that include media relations and press topics, events and sponsorships, strategic alliances, online marketing efforts, and print collateral. Our marketing plans also capitalize on partnerships with hospitality organizations such as Leading Hotels of the World, Virtuoso, state tourism boards, and convention & visitors bureaus to lend credibility and maximize funds.

Often properties are working with a variety of specialized firms, which can affect the continuity of a marketing program. In order to make these relationships more efficient and effective, we streamline objectives and serve as a property liaison to ensure they are reached and exceeded.

Online Marketing Strategies. Is your website luxurious? With online bookings continually on the rise, a resort's website is one of the most powerful marketing tools available; it must convey your resort experience to the user. We offer relationships with web industry partners, make recommendations regarding design and functionality, and provide complete copywriting services. Need to make an existing site more effective? We partner with experts in the industry to evaluate and improve online marketing with initiatives such as e-blasts and e-newsletters, search engine optimization, and content syndication, all of which drive traffic to your website.

Print Marketing Strategies. We know your guests and provide print strategies and materials that will reach them. Our services include specific project recommendations, design, and copywriting services. Our offerings include:-

  • Mailings to first time guests promoting special offers and packages

  • Elegant print newsletters or magazines targeted at both guests and media

  • Sell sheets for sales teams

  • Press release writing and distribution (through a PR partner) to appropriate media outlets

  • Creative Direct Mail pieces to targeted lists

  • Brochures (rates & packages, conference services, weddings, etc.)

 

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